Appleā€™s balancing of products between simplicity and freedom.

If you give the consumers too much freedom, they are overwhelmed by choice and confusion. If you limit their freedom by too much simplicity, they feel constricted.
The trick is selecting the right places to restrict consumer options.


"The really great person will keep on going and find the key, underlying principle of the problem, and come up with a beautiful elegant solution that works."

Steve Jobs
founder Apple

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